Digging into how Ethique shampoo bars are formulated to be plastic-bottle-free, pH-balanced for happy hair, and an easy way to cut down on waste.
"Free from" this, "free from" that. We know we want to avoid certain chemicals, but why? Today on the blog, I'm talking about bioaccumulation, and its implication for the world of "safe doses" we live in. Spoiler alert: Every single choice you make to reduce exposure matters, so keep making those small changes – they add up.
It's easy to get bogged-down in ingredients when hunting for non-toxic hair care, but don't neglect one of the most critical characteristics of a good shampoo: The right pH.