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How to Choose Your Perfect Shade of Red Lipstick

The red lipstick guide, How to choose your perfect shade of red lipstick

I came across an article recently on one of the internet's favorite sites targeted to young women about the "secret" to feeling super confident in red lipstick. The piece included a slide show with makeup tips for how to properly include a bold, red lip.

Zero-waste, pH-balanced shampoo bars

Safe and sustainable pH balanced shampoo bars, Ethique

In a world that created The Great Pacific Garbage Patch, a plastic trash island twice the size of Texas, it's about time that zero-waste products get some buzz.

The Spectrum of Green

Changing over to clean personal care is a serious undertaking because there's so much information (and about a bazillion products) to wade through. As a result, I'm asked frequently if a given product or brand is "good." (I'm happy to be a resource! Please, keep asking.)

Sustainable and Ethical Gift Guide

The holidays are a time for spreading joy through giving, both the tangible and intangible. However, finding thoughtful somethings for everyone on your list can be stressful, especially when trying to be eco-conscious. And, not to pile on, but if you're planning to buy online, many shops are quickly approaching their deadlines for guaranteed shipping by Christmas.

Not to worry! All your troubles will be miles away with this brief list of last minute, sustainable, ethical gift ideas:

5 Experiential Gifts for Mother's Day

5 experiential gifts for mother's day

Red alert! One of the most important holidays of the year is right around the corner. That's right, Mother's Day is this Sunday, May 12. If you're still spinning your wheels looking for that perfect something, try a gift that helps make a memory instead. 

9 Reasons Why NTB is Perfect Mom Makeup

9 Reasons why Naked Truth Beauty is the Perfect Mom Makeup

The ritual of makeup is one that changes over time, influenced by beauty trends, new techniques, or – for many of us – becoming a mom.

What is Bioaccumulation and why does it matter?

What is bioaccumulation and why does it matter? Bioaccumulation implications for cosmetics ingredients.

This is a simplified explanation of a very important subject. For a deeper deep-dive on toxicity in general, I highly recommend The Dose Makes the Poison by Patricia Frank and M. Alice Ottoboni.

Recycling is not enough

Recycling is a big deal, and it's something we've worked very hard as a society to make common practice. But recycling is not enough. We have to choose differently.

Why recycling is not enough, plastic waste

Do you know the pH of your shampoo? This is why you should.

Do you know the pH of your shampoo? Why shampoo pH is critical for healthy, shiny hair.

 

Shampoo was my gateway drug into green beauty. Nearly ten (?!) years ago now, I was struggling with hair loss and breakage and began looking into everything and anything that could be contributing to my tress plight. I stumbled upon the hair-damaging effects of sodium lauryl sulfate, and away we went.

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  • lauren's picture
    lauren
  • Hi! I'm Lauren.

    Welcome to the NTB blog, a science-based exploration of information for living our healthiest and happiest lives. I hold a certificate from the University of Washington in Green Chemistry & Sustainability, and believe that living well is doing the best we can in every moment, not doing it perfectly.