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about the product
We believe that we all deserve access to safe and sustainable products, and that we should each be able to determine for ourself what are acceptable and unacceptable risks.
Naked Truth Beauty is an all-out commitment to socially responsible beauty: Good for our bodies, communities, and environment.
We take the guess work out of choosing safe products by using only simple, pronounceable, highest-quality-available ingredients that are from the earth with as little processing possible, and made by hand in small batches for quality and safety.
All products are stripped-down simple because it's important that you be able to read and recognize every ingredient. Each ingredient also has a description on this website to help you understand what you're choosing to put on your body.
Still, it's not just what's in the tube that counts. All our packaging (including stickers and mailers!) is made from recycled content, and is recyclable, compostable, and/or biodegradable. We also practice sustainable sourcing of ingredients to support local communities and the earth the best we can.
The bottom line is that we shouldn't have to trade health for beauty. Be good to yourself, your loved ones, and the earth by choosing products that achieve both glamour and a healthy body and planet. Because what we put on our bodies matters as much as what we put in them.
Thank you for supporting clean and sustainable cosmetics.